Tag Archives: risk

Business reputations at risk in the wrong hands

Reputations at risk - soiled businesswoman
You do your best to keep up your reputation – but it’s got customer paw prints all over it – and then?

Even strong reputations are flimsy.

One negative happening, and the whole pack of cards comes tumbling down.

Everybody follows the rules, does everything right – then some dumbo comes along and ruins everything.

Usually the one person nobody can control.

Because of the myth that they’re always right.

Only this time they’re as wrong as it’s possible to be.

That all-powerful, untouchable king of business – the customer.

The one person who can shoot reputations to pieces better than anybody.

How?

The customer is always… dangerous

With dirty hands.

By leaving ugly paw prints all over everything.

Grab, fumble, tarnish – another reputation shot.

Greasy fingerprints on crystal glassware. Smears on polished bodywork. Dark stains on pristine linen.

And the ones you can’t see. Germs all over menus, cutlery and serving dishes – a food poisoning nightmare.

Next thing, it’s them – or other customers – complaining of stomach cramps, running to the loo, and barfing all over the carpet before they get there.

Nothing to do with you. It’s them.

The germs on their fingers are theirs – brought in after touching goodness knows what. Invisible, but dicey just the same. Possibly even deadly.

Always innocent – gets away clean

But guess who takes the hit?

Never them, the customer is king. Or more accurately in the food business, the customer is god.

So, taken ill after a night out – it can only be the restaurant. Dodgy ingredients, improperly prepared, sloppy personnel hygiene, dirty utensils – nobody has a leg to stand on. Solicitor on speed dial.

Yeah, right.

One finger accusing, three fingers pointing back.

Lost licence, closure, law suits, bank withdrawal, business collapse, HUGE money losses. And all because Fred Nurk didn’t wash his hands before eating. What kind of defence do you have against that?

And how many OTHER customers represent the same kind of risk?

The dirty truth

Pretty well all of them when you start looking.

Not good odds – ask the people who know.

They’re supposed to be on the ball, but how many actuaries would accept any eatery’s risk if they knew 88% of customers NEVER wash their hands before eating? Lots of rules for businesses to follow, none for customers. Where’s the justice?

And those are just the day-to-day instances – with nobody thinking about anything.

Then there’s the FAKE claims. The ones where the customer deliberately tries it on. Take a look at your newspaper – first Crete  – and now Turkey. The thin end of the wedge.

So how long will it be before it gets tried here at home? And how many reputations have gone down the tubes because some smart operators have got away with it already?

Reputations shot

Yeah, so Reputational Protection No 1.

Have your serving staff go round every table before handing out menus. Make a ceremony of it if necessary, but have them politely but firmly squirt antibacterial gel into the hands of everyone present.

Now at least your menus should be safe. And unless they go they go to the loo mid-meal, your customers should be safe from themselves for the evening.

Follow that up with Reputational Protection No 2.

Sterilise the whole place as often as possible – at least every night after closing. Which means mist it up with ionised hydrogen peroxide, so all viruses and bacteria are neutralised. No germs to catch, no tummy upsets to take away.

Do it. There’s too many business reputations already in the wrong hands – including yours. So it’s worth every penny to take it away from them and regain control for yourself.

Like we said, even strong reputations are fragile things.

No point running risks with them when you don’t have to.

Picture Copyright: polygraphus / 123RF Stock Photo and auremar 123RF Stock Photo

One hint of health risk, and your whole business reputation nose dives

Nose dive crash
Taking chances – when the wrong germ comes along, your whole world goes for a loop

One germ is all it takes. One teeny microbe less than 0.002 microns across – and there goes your reputation.

E.coli is it?

A customer ate something that disagreed. Food poisoning headlines in the local press. All over TV and Facebook. Wisecracks on Twitter making it worse.

A reputation nightmare.

OK, so things happen. Somebody makes a mistake and the whole organisation pays for it.

Or not.

Because e.coli is a germ you can catch anywhere. Off a doorknob or a product display. Off the handle of a customer basket. From a handshake with sales staff. Out of the air. Anywhere.

Same scenario with most germs. From mild colds and tummy bugs to life-threatening illnesses.

Picked up on contact, or breathed in.

The blame game

So are you unlucky – or genuinely negligent?

Dirty hands are a cause, most of the time. They look clean but they’re not – at least not since after breakfast. And hands touch everything, including mouth and nose – the germs’ way in to reputational mayhem.

The customer’s hands, or staff’s?

With reputations on the line, it’s unwise to point fingers.

Most people don’t wash their hands from one moment to the next. Especially breezing in off the street. But you can’t accuse them, even if their hands are crawling. 0.02 microns is impossibly small to see, even if there are millions of them. So it’s you who’s accused – of insults.

On the staff side of course, you can see it coming.

Take precautions and be ready, before anything happens.

Minimise the risk

Like tighten up on staff hygiene. When hands are washed, how thoroughly, and how often. When latex gloves get used. How merchandise is cleaned and presented. Nannying detail yes, but your reputation depends on it.

Likewise, how your whole place is cleaned.

Not just a lick and a promise, but properly sterilised. If there’s no germs anywhere, you know the e.coli must be the customer’s.

And properly doesn’t mean bleach. The smell alone will drive your reputation away all by itself.

Besides, how’s bleach going to reach all the places that germs are more likely to lurk? In dark corners, away from the usually scrubbed counters and work surfaces? Or in the air itself?

No, no – to get rid of germs, you’ve got to get serious. Just like your reputation is serious  – and e.coli makes bad PR.

So it’s sterilise or nothing – again, your reputation depends on it.

No germs on anything anyone might touch – staff or customers. Including all the things nobody ever thinks about but uses all the time. Like self-service touchscreens and lift call buttons.

Bring on the tiger

Time to think ionised hydrogen peroxide.

And a nifty all-automatic machine – the Hypersteriliser.

It’s loaded with a mild 6% solution of hydrogen peroxide – the same germ-killer stuff you can get in Boots as antiseptic. And the same stuff our own bodies naturally produce to fight infections from cuts or scratches.

Ah, but press the button – and you waken the sleeping tiger.

IONISED, see. Which mists the hydrogen peroxide into a dry superfine spray – and transforms it from a gas vapour into a plasma.

Yup, you’ve got yourself a tiger. Because now that mild 6% solution releases a slew of other antimicrobials – hydroxyl radicals, reactive oxygen species, reactive nitrogen species, ozone and ultraviolet – every one, a germ predator.

Plus the ionising forces the tiger out of its lair and actively on the hunt. Forced apart electrostatically to disperse aggressively in all directions. Fiercely pouncing oppositely-charged bacteria and viruses -and clawing them to shreds by oxidising them.

Not kind. But think of it this way. It gives germs the same deadly treatment they give you. Or more appropriately, your reputation.

Give it 40 minutes or so, depending on room size – and the whole place is sterile. No germs anywhere. In the air, on any surface, in any tight inaccessible places, or in any cracks, crevices and remote corners.

OK, so with the whole place germ-free, any e.coli floating around has got to be the customer’s.

But you know how it goes, you get the blame anyway. Benefit of the doubt and all that – the customer is always right.

Roar of approval

Uh huh, so your final play is to protect the customer from herself.

Before she has a chance to touch anything, offer her antibacterial wipes or gel – free with your compliments.

Well it’s your reputation, so what’s she going to think – free hand wipes AND the whole place sterilised for HER health and security?

Wow! Worth paying a bit extra to shop there, don’t you think?

And how’s it going to look for you when she climbs on Instagram and Snapchat to her friends?

Like we say, it’s your reputation. And with the tiger on your side, you’re playing for keeps.

Picture Copyright: digidreamgrafix / 123RF Stock Photo

Your biggest enterprise risk ever – glossing over employee health

Heart attack woman
Unwell at work – massive risk to productivity, reputation and the health of other staff

Employees are your biggest asset – as long as they’re on song.

They might be motivated and committed to the eyeballs. But when breathing is a challenge because their chest is all blocked up, they’re about as useful as a fresh-out-of-school first-day rookie.

Worse really, because they try to do their job and fail.

Yet they’ve dragged themselves into work, insisting nothing is wrong. A losing battle with a vicious respiratory bug, picked up right in the office. Germs lingering on a keypad and circulating through the air-con. A hovering risk most of us never think about.

Well-meaning wreckers

Sick at work, we’ve all been there. Super-patriotic, staying with the job – people made of steel.

Until you calculate the risk. Do the math properly, no holding back.

Start with focus and concentration. But how much of that is grabs for the Ventolin every five minutes and a pounding head that won’t let up? Productivity maybe 25% or less, operating on autopilot.

Working the laptop from finger-memory because the head’s not  functioning. Going through the motions, not really there at all. Not seeing, not hearing, not perceiving, not assessing.

Not understanding either. Making mistakes, skipping over detail, doing more damage than a competition spy.

And all without question too. Key staff member, super-skilled and dedicated, doggedly determined, unswerving loyalty. Super risk, disguised as security.

Invisible risks

So if things start going wrong, they’re just accepted. Nothing comes easy. Setbacks happen.

If business flies out the door, shrug it off. Deadlines get missed, be sympathetic. Sales falter, chalk it up to experience. All misplaced devotion that’s costing big bucks. Huge uncontrolled risk.

Everybody too involved to insist: STAY HOME, GET BETTER, YOU’RE MORE USE OUT OF IT.

Counted the cost yet?

Hours and hours of big-ticket expertise without the performance. Unnecessary expenses, cost over-runs, lost revenue. One person playing martyr and you’ve lost thousands.

All indirect losses, out of sight, out of mind. Loss of use, lost productivity, loss of brand image, penalties, lost contracts…

Time for damage control – to stop taking risks.

Because where there’s one, there’ll be others. More people struggling to work unwell because they’ve “got to”. Too much to do, letting colleagues down, worried about deadlines, worried about having a job to come back to.

Prevention and avoidance

But what if they didn’t get sick in the first place?

What if the workplace was a secure, germ-neutral haven?

No germs to catch, no infections to pass on, nobody going off ill, no loss of productivity, no risk?

Of course people could still catch bugs outside. In the Great Wide World anything can happen.

But here in the workplace – SAFE.

Easier than you think too. In 40 minutes or so, all bacteria and viruses can be gone, the germ threshold down to zero . 99.9999% eliminated, a 6-log Sterility Assurance Level.

The machine that does it is easy too. Hit the button on the Hypersteriliser and the place mists up with ionised hydrogen peroxide that spreads everywhere. Germs are oxidised to nothing, the stuff reverts to oxygen and water – which evaporates.

Prevention, not a cure. The most effective health protection system in the world. Not a risk at all. Possibly the best safeguard for human assets you can get. Risk gone.

So think of your options. What it costs in pence, you’ll save in thousands of pounds.

Still want to risk things the old way?