Tag Archives: Coke

Our blundering obesity crisis: why junk food & sugary drinks were NEVER the cause

Dont take my Coke
Obesity, what obesity? We never used to be fat in the Fifties – what’s everyone talking about?

So what is this junk food stuff, exactly?

Unhealthy? Bad for you?

Gives you high blood pressure? Makes you swell up and burst?

A McDonalds McDouble, for instance.

If it’s so bad, how come it’s been called ‘the cheapest, most nutritious and bountiful food that has ever existed in human history’?

The good bad stuff

Wow, that’s seriously bad.

Bad because it’s good. So good that the McDonalds people force you at gunpoint to have two at once. And if you don’t eat them, you die of lead poisoning.

Eating two of course, is more than your body needs. Keep going like that and no wonder we’re all fat like two-thirds of us are.

Which is the reality of course.

It’s not “junk food” that makes us fat. It’s eating too much of the stuff.

Too much of those cheap , nutrition-rich, hunger-busting fast foods that are everybody’s on-the-go favourite. Grab ’em and eat ’em, just as you like – burgers, hot dogs, fish & chips, pizza, kebabs, sliders, sandwiches – they all fill you up in minutes.

Same thing with Coke. Buy two, or the Coca-Cola people will chase you down the street with a knife. Make that the two-litre bottle, they’re not playing around. And drinking that much in one go will make you fat too.

And there’s the proof, see? That junk food will be the death of us. At least so says the latest report by the Royal College of Obstetricians and Child Health.

Nice try, but not true.

Overeating compulsion

If it were, we’d have all been fat decades ago. From 1940, when the first McDonalds opened. Or 1892, when Coca-Cola started.

Sure, there were fat people around then, but not like there are now. Back in those days, most of us were slim. Thin as a rake, and pretty with it.

Same thing in the 50s. And the 60’s. The 70s, the 80’s and even the 90’s.

We ate fast food in those days too. And drank Coke. Yet somehow we never got fat. The typical British male was just over 5ft 7in tall, weighed 11st 6lbs, had a chest of 37 inches, a waist of 34 inches, wore size seven shoes and had a collar size of 14.

Sound fat to you?

Yes, we guzzled the stuff and enjoyed it. But never too much, like we do now.

So what’s different? What’s the CAUSE? What’s suddenly making us eat too much in the last twenty years?

“Ooh , er… lifestyle” say the medics, clutching at straws.

What, we didn’t have telly in those days? No Corrie, no Fawlty Towers, no Dr Who, no Steptoe?

And we didn’t have computers? No Atari, no Amstrad, no Apple, no Commodore Vic?

Alongside McDonalds and Coke and all the others of course?

Either that’s porkies, or the wrong end of the stick.

And since the Royal College would NEVER be anything but upright and honest, it has to be the stick thing.

So what’s happened in the last twenty years to make us eat too much now?

The awful answer

Ask the medics, because they already know the answer. They just don’t want to face the consequences of living with it.

There’s a whole INDUSTRY of making bodies eat too much. It’s worldwide too, in every modern country.

It’s called growth promoting, and it’s used in food production everywhere you can think of.

It started slow at first, a side effect of the miracle breakthrough of the Twentieth Century, antibiotics. Researchers found that small doses, fed regularly to livestock, caused them to bulk up and develop at lightning speed compared to ordinary farm animals.

Bingo!

Scientists weren’t sure WHY it happened, they only knew it did. Something that accelerated the body’s “I’m hungry” ghrelin hormone and suppressed the “I’ve had enough” leptin one.

Farmers couldn’t believe their luck. And with world population rocketing from 2½ billion back in the 50s to the 7½ billion we are now, they didn’t hang about. All those people needed feeding, and how. Boom time!

Growth boosters worldwide

OK, it took a while to get organised. Farms were small in the 50s, family-run businesses, unchanged for generations. Big money changed all that. First, broiler houses for chickens, factory farms on an industrial scale – and latest, the big-bucks CAFOs, Concentrated Animal Feeding Operations.

ALL of them shovelling in antibiotics like it was going out of fashion. 240,000 tonnes of them every year, worldwide. Poultry, cattle, sheep, pigs, fish – everything. Plant crops and vegetables too. Fertilised by manure from those same animals.

Growth boosters, get it? Ghrelin ON, leptin OFF. Eat, eat, eat, stop messing about.

So guess what? Just about every food type in your supermarket became laced through with the most successful growth booster ever invented. And we gobble them, mini-dose by mini-dose with every mouthful. Turning on our own ghrelin and turning off our own leptin.

Eat, eat and overeat – because our bodies HAVE too. The junk food myth.

Which means a fat lot of good sugar tax and banning fast food adverts in TV is going to achieve. Like tax on cigarettes never stopped smokers – and tax on alcohol never stopped boozers – us fatties are going to keep munching anyway, no matter how hard the Royal College try to stop us.

Not that they will. Their view on antibiotics is firmly fixed in another direction – antimicrobial resistance. Because of overuse and abuse of antibiotics for anything and everything, bacteria are increasingly becoming immune to our miracle life-savers.

Which puts modern medicine in total jeopardy. Just about every major medical procedure is rapidly becoming impossible because the antibiotics don’t work. No less a person than Dr Dame Sally Davies, England’s Chief Medical Officer, has voiced that we are poised at a new Dark Ages.

Antibiotics resistance

No more heart transplants, hip replacements or caesarean births – in our lifetime we could any of us die from a paper cut.

None of which helps obesity – which is its own road to a slow and unpleasant death. Asthma, limb amputations, heart disease and cancer are all waiting in follow-up. And two-thirds of us are already on the way.

Yes, we can give up antibiotics. Stop eating the foods that contain them, like the all-natural, organic brigade. Not just the junk food but everything. Expensive – but doable.

But then we’ll need to up our game on hygiene. Because the only way to stay healthy will be to avoid germs altogether. Wash hands all the time, sterilise everything – stay out of trouble before it starts. Doable – and NOT expensive. We just need to overcome our laziness.

There’s only one problem. There’s 5 billion more of us than there were back in the 50s. We still need the 19 billion chickens, 1.4 billion cattle, 1 billion pigs and 1 billion sheep that currently feed us – and the antibiotics that keep them alive as well as fatten them. Forced production farming is so intensive, animals live on top of each other in appalling hygiene conditions.

Nope, we can’t all eat organic. There’s not enough land or produce to sustain us.

Our glorious end

Maybe all those big mouth politicians with their nuclear button-pressing threats have the answer. One press and foops! We don’t have to worry any more.

What was that Peter Sellers movie? Dr. Strangelove or: How I Learned to Stop Worrying and Love the Bomb. Appropriately, to quote Col. Bat Guano: “You’re gonna have to answer to the Coca-Cola company.”

 

About this blog

Back Off, Bacteria! is the blog of Hyper Hygiene Ltd, supplier of what we’re convinced is the most effective health protection system in the world. A fully mobile, all-automatic Hypersteriliser machine mists up workplaces with ionised hydrogen peroxide, spreading everywhere and eliminating all bacteria, viruses and fungi.

Hypersteriliser units are supplied to businesses and institutions across the UK, notably the haematology and other critical units at Salford Royal Hospital, Greater Manchester; Doncaster & Bassetlaw Hospital; South Warwickshire Hospital; Coventry & Warwickshire Hospital; and Queen Victoria Hospital, East Grinstead.

The Halo Hypersteriliser system achieves 6-log Sterility Assurance Level – 99.9999% of germs destroyed. It is the only EPA-registered dry mist fogging system – EPA No 84526-6. It is also EU Biocide Article 95 Compliant.

No amount of sugar can sweeten the truth – it’s ANTIBIOTICS that make us fat

Plus size girl cutting fat off
We can cut out sugar, starch or all of them – truth is, we’ll still be fat unless we cut out antibiotics

The truth is certainly that we’re all getting fat.

Two thirds of adults are already overweight or obese. So are one third of children.

Our couch potato lifestyle, junk food addiction and sugary drinks are to blame say the experts. We’re bringing this misery on ourselves.

The truth is equally that we never used to be like this. The Swinging England of the Sixties was stick thin by comparison. So were the Seventies, and the Eighties.

People slouched in front of the telly in those days too. And ate junk food. Wimpy hamburgers from Coventry Street in 1954. Pizza Hut from Islington in 1973.

And of course Coke from 1926, starting at Selfridges.

Uh huh.

The disastrous miracle

Looks like there’s more to the truth than meets the eye. Our Mums weren’t fat, so how come we are?  How come if we want to look slim, we have to be Photo-shopped that way?

Because if all the things that are supposed to make us fat were around all those years ago, why are we only ballooning up now? Our current epidemic of fatness only started in the late 90s, so what was different in the 40 years before?

Yes, well those were the days before factory farms were invented to feed the world’s exploding population. 2½ billion back then, versus 7½ billion now. Farmers needed a magic bullet or all of us would starve.

The miracle they chose was antibiotics.

First, antibiotics would keep animals healthy, all crowded together in the Concentrated Animal Feeding Operations (CAFOs) needed to supply large numbers.

Second and more amazing, antibiotics would make them grow faster. Bulk up quicker, be ready for market sooner. From egg to roasting chicken in six weeks. From new born calf to Aberdeen Angus steak in 14 months.

Fatter and fatter

Though scientists had known about the growth phenomenon ever since antibiotics were discovered in 1948 – overnight they rocketed to became the ultimate growth booster. Round the world, antibiotics were shovelled into animal feedstuffs like there was no tomorrow.

Today, according to a government report, 240,000 tons of antibiotics a year are used on farms around the world. By 2030, that could nearly double.

An industrial volume so staggering that medics attribute it as the major cause of antibiotic resistance. The rise of superbugs – harmful and often lethal bacteria that have mutated to become immune to treatment by antibiotics.

Officially, antibiotics are therefore banned from animal feedstuffs as a growth booster – certainly throughout the EU. They’re still used to keep animals healthy though. Their daily dose is still administered – but not as food, as medicine.

And in the super-crowded, unhealthy slum conditions of CAFOs, antibiotics are essential to keeping them alive.

Fatter vegetarians too

It doesn’t stop there.

Manure from these animals is used to enrich soil and fertilise plant crops. It’s full of nutrients – and residual antibiotics. Because as part of nature’s life balance, most animals excrete 80% of what they eat – to become a food source for plants and other living things.

Which means animals are still EATING antibiotics anyway. Not added to food, but already in there – grown from the earth in the grass, straw, soya, maize and corn they’re fed.

And that means, you guessed it, they’re laced full of antibiotics when they’re sold and wind up on our supermarket shelves. Food that we will eat, charged with these same super growth boosters – more and more with every meal. Deliberate fat-makers we don’t even know we’re eating.

It’s not just in meat either.

The same animal fertiliser is ingested by plants of all kinds – grain crops, fruit and vegetables , fruit trees, everything. They’re full of antibiotics too.

So is our water. Antibiotics from manure leach into the soil and down to the water table. They’re in our streams and reservoirs, including the Thames.  Every turn of our kitchen taps is another partial dose.

Deliberately fatter, without our permission

And there’s the truth of it. Every meal we eat, every morsel, every bite – contains a residual dose of the most efficient growth booster in human history.

We’re getting fat because our bodies respond just the same way that animals’ do. We crave power foods because our hunger switch is always on. Our bodies never know when they’ve had enough. They even extract more food value than they should, absorbing more nutrients, accelerating the fattening process.

Thanks to antibiotics, we eat too much.

Can’t face the truth? Easier to live with than the mumbo-jumbo we’ve  been sold about diets all these years though, isn’t it? Which, it seems, is not exactly the truth either.

Besides, it means it’s not our fault we’re fat.

We’re the only ones who can fix it though. And it can be done. Simple physics. We’re eating too much, so we all have to eat less.

Not easy. To succeed takes hard work and will power.

And that’s no lie.

Picture Copyright: ximagination / 123RF Stock Photo

Sugar tax, yay! Now let’s watch obesity accelerate

Overweight and pigging out
Think fat people WANT to be fat?
Hey Jamie, wait till you’re a Size 18 too.

Congratulations Jamie, congratulations all, sugar tax is going to happen.

All those nasty drinks that everyone hates so much are going to go up in price, people will a stop buying, everyone will get thinner, yay!

As if.

Just like cigarettes

Exactly like they did when a packet of fags cost 7/6 in old money – £10 and more now, more than 25 times times the price. Because smoking is BAD, yeah? So look at the keep-fit celebs secretly puffing away to maintain that super-trim bod. Are we back to the dark days of using cigarettes to reduce weight?

Yeah, but sugar tax works. Look at Mexico. The sugar tax there cut sales by 12%.

Like wow.

Cut SALES by 12%, NOT obesity. Seriously clever.

The highest rate of overweight people in the world and an estimated 10 million with diabetes. Sugary drinks BAD. But nobody ever asks WHY so many people are drinking the stuff.

Muddied waters

Know much about Mexico? A hot country, right? A lot of it desert, or semi-desert. Dry, dry, dry – the definition of arid. Tropical temperatures. Not a place to get thirsty. Keep yourself properly hydrated, or die.

Ah yes, and how about the water? Until a few years ago, to be avoided like the plague. Full of noxious organisms and bugs – instant illness. As the Kingston Trio sang in Coplas back in 1958 – tell your parents not to muddy the water around us, they may have to drink it soon.

OK, so they chlorinated it – heavily. So if the pipes aren’t too rusty, maybe you can drink it – if you can stand the taste. Oh, and the local bottled water tends to be ropey too.

Hmm, so a lot of Mexicans reckon it’s safer to drink Coke. The Coca Cola Company has a lot to lose – and it’s easier trust a big Americano company with something when you take the cap off yourself.

So you’re Mexican, you drink Coke and you’re fat. Never touch the water. But you’re not writhing on the ground with stomach cramps – and better believe it, try a hot taco with enchilada sauce you’ll know that Mexicans have cast-iron stomachs.

And they’re obese anyway, including those who don’t drink Coke. But they’re not stupid either, they know the sugar connection. So aside from the big thirst of a dry country, WHY do their bodies crave sugar to such levels?

Why does ANYONE’S body crave food that it knows is not right and in such excess?

Wrong body language

Something’s wrong, right? Because we might not be Mexicans, but our bodies aren’t stupid either. Most of the time the benign and absolutely vital bacteria in our gut tell us what we need and our bodies react according – the brain is hardly even consulted.

Yet obese people crave super sweet drinks and high energy foods like they’re preparing for a major physical challenge in Arctic conditions, even though there’s no sign of one. The body is getting mixed signals, why?

Those vital gut bacteria produce two crucial hormones, ghrelin and leptin – the on/off control for the body’s appetite. In obese people, the ghrelin switch is jammed ON and the leptin switch for OFF is not recognised because something has glitched the bacteria.

So what glitches bacteria? Not sugar, that’s for sure. The bacteria digest it with no trouble, but absorb way more than they ever should without ever signalling STOP, SATISFIED. They’ve become leptin resistant.

No, not sugar. Between Jamie and Westminster, they got it all wrong. Because the one thing DESIGNED to kill and damage bacteria that ALL of us are regularly dosed with is antibiotics.

Guaranteed obesity

Antibiotics? All of us?

Oh yeah. Antibiotics before two years old, overweight by five. And average teenagers today have been through at least twenty courses of medicinal antibiotics by the time they reach majority.

But that’s not even the half of it. Kids, teenagers, adults, we ALL ingest residual antibiotics from the food we eat. And guess what? Two thirds of us are overweight.

Because farmers have been using antibiotics to BOOST GROWTH of plant and livestock crops for the last 50 years, ramping up particularly in the last two decades with advances in factory farms and intense production methods.

Boost growth. That means MAKE FATTER.

From egg to full-grown roasting chicken in 6 weeks. From calf to Aberdeen Angus sirloin steak in 16 months instead of four years. And worldwide, farmers are currently using antibiotics at the rate of 65,000 tonnes a year to make this happen. They’re guaranteed to work for billions and billions of animals, why not us?

65,000 tonnes a year to make us fatter – because they’re in the food we eat – unchecked, unregulated and unhealthy. A bigger trigger than sugar could ever be. Pumping us up, even though many of us DON’T have a sweet tooth.

Like how many fat people do you know who eat almost nothing, exercise like crazy, but still stay fat anyway?

So yeah, a sugar tax to fight obesity. Brilliant. Cart before the horse and all that rubbish.

Come on, Jamie, get with the programme.

Because we’re all going to look pretty stupid when the tax comes in and our obesity epidemic lurches from bad to worse.

Picture Copyright: poznyakov / 123RF Stock Photo

Sugar tax? Shouldn’t we ban TV’s Bake Off first?

Doughnut girl
No wonder we’ve got cravings – every food programme on TV has enough sugar to sink a battleship

Vile stuff, sugar. Jamie Oliver says so, so it must be true.

Makes us fat, rots our teeth, turns us into porkers with our fingers and toes chopped off.

So of course we should tax sugar, stomp it out.

Criminal addiction

Like tobacco and smoking. Tax it out of sight, hide it from the public eye.

Ban sugar on TV too – all programmes, all advertising, everything there is. In movies and magazines too. Hide sugar products away in the supermarket and double their prices.

Ban sugar on TV? Sure, all those cooking programmes – cakes and puddings and things. To a nation of obese and recognised sugar addicts – a very bad influence. Bad, bad, bad.

Chop the lot

Which means, in popularity order, that we should axe The Great British Bake Off, Nigella Lawson, Masterchef, Saturday Kitchen, Heston Blumenthal, Great British Menu, Nigel Slater, Rick Stein, Jamie Oliver and Come Dine With Me.

Oh, and anything to do with jam-making – the vilest of the vile. A wicked past-time that even our Chief Medical Officer, Dr Dame Sally Davies, has fallen prey to – her “energy-making” therapy.

Just why is it so bad? Loaded with sugar through and through – according to the BBC’s online Good Food site – “… to qualify as proper jam, the finished product should contain 60% sugar.”

Good Food! 60% sugar!

60% sugar – when a 1.75 litre bottle of regular Coke contains ONLY 16%!

Jam should carry a health warning. Shocking! Scandalous! Write to your MP immediately.

Non-tax nonsense

Because you can buy TWO 1.75 litre Cokes in the supermarket for £2. Or FOUR of the supermarket’s own brand for the same price.  But you can buy own brand strawberry jam for just 29p – nearly 40 times the sugar hit, for less than 15% of the price.

So what kind of a tax is going to stop anyone? 500%? 1,000%?

Get real.

The mark-up on a medium-sized Coke at your local Odeon bughouse is more than that already

Just who is kidding who, here?

And that’s not even thinking about the level of sugar in ordinary foods, prepared meals and the like.

All sugar and sweetness

Meanwhile Bake Off goes on and on. Sugar in your face, programme after programme. Like Nadiya Hussain’s winning birthday cake recipe? 175 grams of caster sugar – 35 teaspoons. PLUS 500 grams of icing sugar – 100 teaspoons. 135 teaspoons altogether.

Yes, congratulations to Nadiya, but what about us poor addicts?

Sure, sure, it’s bad and something should be done – but is ANYONE addressing why so many of us have a sweet tooth? That our sugar cravings are so severe? And is ANYONE doing anything to stop these cravings – instead of flying off to Bermuda on the sugar taxes we have to pay?

A joke, right? As John Belushi demonstrated in his TV doughnut sketch. Reality upside down.

Uncontrolled cravings

Because the truth is, we have little or no control over the foods we crave, our body does that without us ever even thinking about it. A hormone called ghrelin does the trick, pumped out by the resident bacteria we all have in our gut to take care of digestion.

OK, so the ghrelin says gimme, gimme, gimme, sugar, sugar, sugar.

Why?

In a healthy body, that isn’t supposed to happen. We eat, we have enough, our gut bacteria tell us to switch off. Finished eating, we’re satisfied.

Uh huh. So something’s wrong. And something’s wrong with a lot of us, because more and more of us are getting fat. Our gut bacteria are making mistakes – not turning off when they’re supposed to – and extracting TOO MUCH nutrition from the food we eat as well.

Uh huh, part two. And what could possibly skew our gut bacteria so wildly out of kilter that the whole system tilts out of balance, like some madman running amok?

Wonder drugs, ultra thugs

Simple, simple. What kills bacteria? No less than the miracle wonder-drugs of our time – antibiotics.

OK, so we take them for some infection or because we’re having an operation. Down in your gut, the harmful bacteria get killed alright – so do a lot of innocent bystanders, the beneficial bacteria that keep our bodies in good order.

And they’re not just in medicines.

There’s antibiotics in most of the food we eat too. Growth boosters given to livestock to make them bulk up bigger and faster. Given to plant crops too, for the same reason.

And the same thing happens to animals as happens to us. Their gut bacteria are out of balance from the antibiotics in their feed, their ghrelin equivalent doesn’t stop producing. So they eat themselves stupid – noshing all the time from habit, as there’s not much food value to be had out of grazing grass.

But they’re not grazing grass any more – not most of the time. They’re mainlining on boosted feedstuff that puts their gut bacteria on turbo, their bodies are full of it.

They eat that, we eat them, we get fat too – it’s not rocket science.

But for some reason, all our celebrity chefs and nutritionists are running round like chickens with their heads chopped off, shouting that we should tax sugar.

Yeah, we should get serious about cutting down sugar intake.

But we should also get serious about how we do it. Taxing the supply does nothing except push the price up.

So? It’s more expensive. But everything always goes up – money is not affected by gravity.

Better to reduce demand. Get our bodies to ask for less, problem solved.

Get off the pills

Which means GET OFF ANTIBIOTICS.

Unless it’s life-threatening, avoid them like the plague. Because that’s what they are in the long-term – fat becomes obese, becomes type two diabetes or heart disease or cancer – a nasty slow-motion car crash over the next twenty years. The Black Death killed in days, antibiotic damage kills in decades, none of them pleasant.

And just what the hell happened to proper TV programming in prime time anyway?

Cookery? Soaps? Dancing?

Back in the day, that was mid-afternoon gap-filler, padding to get through the nothing. Balanced evening viewing was Western, private eye, Western – the way life is supposed to be.

Which means we’re already paying a sugar tax, like it or not. All those sweet, syrupy programmes – not worth the licence fee.

Time to get out more and do some exercise. TV is not good for your waistline either.

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