Congratulations Jamie, congratulations all, sugar tax is going to happen.
All those nasty drinks that everyone hates so much are going to go up in price, people will a stop buying, everyone will get thinner, yay!
Just like cigarettes
Exactly like they did when a packet of fags cost 7/6 in old money – £10 and more now, more than 25 times times the price. Because smoking is BAD, yeah? So look at the keep-fit celebs secretly puffing away to maintain that super-trim bod. Are we back to the dark days of using cigarettes to reduce weight?
Yeah, but sugar tax works. Look at Mexico. The sugar tax there cut sales by 12%.
Cut SALES by 12%, NOT obesity. Seriously clever.
The highest rate of overweight people in the world and an estimated 10 million with diabetes. Sugary drinks BAD. But nobody ever asks WHY so many people are drinking the stuff.
Know much about Mexico? A hot country, right? A lot of it desert, or semi-desert. Dry, dry, dry – the definition of arid. Tropical temperatures. Not a place to get thirsty. Keep yourself properly hydrated, or die.
Ah yes, and how about the water? Until a few years ago, to be avoided like the plague. Full of noxious organisms and bugs – instant illness. As the Kingston Trio sang in Coplas back in 1958 – tell your parents not to muddy the water around us, they may have to drink it soon.
OK, so they chlorinated it – heavily. So if the pipes aren’t too rusty, maybe you can drink it – if you can stand the taste. Oh, and the local bottled water tends to be ropey too.
Hmm, so a lot of Mexicans reckon it’s safer to drink Coke. The Coca Cola Company has a lot to lose – and it’s easier trust a big Americano company with something when you take the cap off yourself.
So you’re Mexican, you drink Coke and you’re fat. Never touch the water. But you’re not writhing on the ground with stomach cramps – and better believe it, try a hot taco with enchilada sauce you’ll know that Mexicans have cast-iron stomachs.
And they’re obese anyway, including those who don’t drink Coke. But they’re not stupid either, they know the sugar connection. So aside from the big thirst of a dry country, WHY do their bodies crave sugar to such levels?
Why does ANYONE’S body crave food that it knows is not right and in such excess?
Wrong body language
Something’s wrong, right? Because we might not be Mexicans, but our bodies aren’t stupid either. Most of the time the benign and absolutely vital bacteria in our gut tell us what we need and our bodies react according – the brain is hardly even consulted.
Yet obese people crave super sweet drinks and high energy foods like they’re preparing for a major physical challenge in Arctic conditions, even though there’s no sign of one. The body is getting mixed signals, why?
Those vital gut bacteria produce two crucial hormones, ghrelin and leptin – the on/off control for the body’s appetite. In obese people, the ghrelin switch is jammed ON and the leptin switch for OFF is not recognised because something has glitched the bacteria.
So what glitches bacteria? Not sugar, that’s for sure. The bacteria digest it with no trouble, but absorb way more than they ever should without ever signalling STOP, SATISFIED. They’ve become leptin resistant.
No, not sugar. Between Jamie and Westminster, they got it all wrong. Because the one thing DESIGNED to kill and damage bacteria that ALL of us are regularly dosed with is antibiotics.
Antibiotics? All of us?
Oh yeah. Antibiotics before two years old, overweight by five. And average teenagers today have been through at least twenty courses of medicinal antibiotics by the time they reach majority.
But that’s not even the half of it. Kids, teenagers, adults, we ALL ingest residual antibiotics from the food we eat. And guess what? Two thirds of us are overweight.
Because farmers have been using antibiotics to BOOST GROWTH of plant and livestock crops for the last 50 years, ramping up particularly in the last two decades with advances in factory farms and intense production methods.
Boost growth. That means MAKE FATTER.
From egg to full-grown roasting chicken in 6 weeks. From calf to Aberdeen Angus sirloin steak in 16 months instead of four years. And worldwide, farmers are currently using antibiotics at the rate of 65,000 tonnes a year to make this happen. They’re guaranteed to work for billions and billions of animals, why not us?
65,000 tonnes a year to make us fatter – because they’re in the food we eat – unchecked, unregulated and unhealthy. A bigger trigger than sugar could ever be. Pumping us up, even though many of us DON’T have a sweet tooth.
Like how many fat people do you know who eat almost nothing, exercise like crazy, but still stay fat anyway?
So yeah, a sugar tax to fight obesity. Brilliant. Cart before the horse and all that rubbish.
Come on, Jamie, get with the programme.
Because we’re all going to look pretty stupid when the tax comes in and our obesity epidemic lurches from bad to worse.
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