Yes of course, charge more.
Not just for the same thing though, obviously.
For extra added oomph.
The same top-level service you give at the moment. Plus the chance for your clients to claw back costs they’re maybe not even aware they’re paying.
£2,000 per employee per year – possibly 10 times that.
Value for money plus
Worth a bob or two if they’re going to recover that kind of money don’t you think? And as you’ll see, worth every penny.
Because you’re not just going to clean the place, you’re going to eliminate all the germs as well. Make your clients’ workplaces sterile – protecting staff, customers and suppliers from any kind of virus or bacteria. Genuinely worth it to charge more.
No, no – not with a deep clean. You’ve been that road before and it’s just hard work.
Yes, a deep clean is more than you usually do, but with lots of rubbing and scrubbing. It doesn’t really take out ALL germs though, does it? Despite the strong smell of bleach, there’s still germs lurking, waiting to come back. And if you haven’t experienced that, you’ve never dealt with norovirus.
Besides, with the best will in the world, rubbing and scrubbing cannot reach every single nook and cranny to be sure the place is safe. Nor does it touch the air, which is 80% of most room spaces. Plenty of germs floating around in it though, remember how you caught your last bout of flu?
Claw back big money
Should give you a clue of how your clients will recover big money though. And why you can charge more.
Get rid of the germs and you instantly chop a whole load of absentee costs.
People might be off sick, but they’re still on the payroll, even if they don’t receive sick pay. And the hole they leave by their absence has to be paid for as well. Doubling up, or getting in temps, it all costs money. And EVERYBODY goes sick at least once a year.
But that’s not the half of it, as you’ll know from running your own business.
The big costs come with “presenteeism”. Unwell people who drag themselves into work anyway. All in their places, going through the motions – and feeling like the end of the world doing it.
Yeah? Not very productive, is it?
Like having a car that’s off tune. Twice as much fuel to do the same thing, but without any performance. No power, no acceleration, no going up hills. Better off in the garage until it gets fixed. An unreliable resource.
And just think of the costs.
According to the CIPD (Chartered Institute of Personnel and Development), absenteeism averages at four days off work a year and costs an employer £522. Presenteeism is reckoned as costing 3 times that, bringing the total to £2,088 per employee per year.
OK, now getting rid of all germs is not going to turn things around completely. Accidents, backache and non-communicable illnesses like IBS account for a large chunk. But colds, flu and all kinds of tummy bugs are par for the course in most workplaces. Mostly accepted as that’s the way life is, you have to live with it.
Except take away the germs and they disappear. Personnel are less likely cross-infect each other. Less likely to get ill. Less likely to be half-well, pretending they’re at full power. Good reason to charge more.
Which suddenly relieves a whole load of productivity costs, doesn’t it?
Especially when the CIPD estimates are more modest than they might be. American experts put typical presenteeism “outages” at 57.5 days a year, almost 3 working months per employee per year. A heck of a whack to pay for something you’re not getting.
Thousands and THOUSANDS
Compare that with research by Oxford Economics that puts the cost of bringing a NEW employee up to speed from nothing at £30,000. That’s from zero productivity to “sort of” knowing the job in anywhere from 23 to 32 weeks. Not far off an experienced veteran, feeling like death, slogging away at 25% of normal capabilities, determined to shrug off a tummy bug.
Those aren’t the only costs either. How many mistakes does that same veteran make, not being able to concentrate properly? How many forgotten contacts? How many missed deadlines? How many cost issues could have been avoided by somebody fully alert and on the ball?
Big bucks, right? Money your clients are ALREADY LOSING, just by being normal. Thousands and thousands. More than off-setting the extra you might charge for getting rid of germs in the first place. And way more effective that just cleaning and making tidy.
So if not labour-intensive rubbing and scrubbing, how’s it done?
You’re going to love this.
Press the button
Just press a button.
Get yourself a Hypersteriliser machine, wheel it in, set the exposure time and as soon as your cleaning team has finished their regular work, hit start.
The place mists up with an ultra-fine spray of ionised hydrogen peroxide. So fine, it’s more gas than vapour – actually a gas plasma. The ionising makes it electrostatically charged – forcibly dispersing it in all directions, deep into cracks and crevices, hard up against all surfaces.
Underneath and behind everything too. The stuff permeates everywhere – that same charge reaching out and grabbing at viruses and bacteria like a magnet. Clamped on tight, oxygen atoms rip the germs’ cell structure to shreds. They are oxidised to nothing, eliminated, gone.
Forty minutes later and the place is sterile. No germs, no effort, no problem. Including the high-touch high-risk “fomite” areas that normal cleaning never reaches – keyboards, touch screens, light switches, lift buttons.
Charge more, it’s OK
Worth it to charge more for your range of services? On the cost recovery alone, how can your clients refuse? Thousands and thousands accepted as unavoidable till now, one of the overheads of doing business. An instant boost to their bottom line.
Yours too, for very little effort. All-automatic and push-button easy. A daily or weekly hygiene routine as essential as brushing your teeth. Good, steady, repeat business you can rely on.
Charge more? Sure, go ahead.
Picture Copyright: andreypopov / 123RF Stock Photo